Текст книги "Искусство войны в бизнесе. Секреты побед и причины поражений величайших компаний в свете стратегий гения военной мысли Сунь-цзы"

Библиография

Истории, изложенные в этой книге, позаимствованы из множества разных источников, от книг и журнальных статей до современных событиям газетных сообщений и рассказов самих бойцов. Предприниматели, как и те, кто о них пишет, склонны к мифотворчеству. Как и при подготовке подкаста Business Wars, мы делали все возможное, чтобы описывать факты с нескольких разных точек зрения и добиваться максимального приближения к истине – и к тем урокам, которые можно из нее извлечь.

Для читателей, желающих заняться более глубокими исследованиями, ниже перечислены основные источники каждой из глав книги. Мы коснулись в ней лишь малой части того, чему можно научиться на примере этих титанических столкновений предпринимателей.

Генри Форд мыслит масштабнее: «Модель T»

American National Biography. Ford, Henry (1863–1947), Automobile Manufacturer. Дата обращения 27 августа 2020 г. https://www.anb.org/view/10.1093/anb/9780198606697.001.0001/anb-9780198606697-e-1000578;jsession id=7220FF993F3F7259A3F74DC6B8264E6E.

Henry Ford Test-Drives His «Quadricycle» // History.com. Дата обращения 27 августа 2020 г. https://www.history.com/this-day-in-history/henry-ford-test-drives-his-quadricycle.

Ford Henry. My Life and Work. Kindle. Digireads.com Publishing, 2009. https://smile.amazon.com/gp/product/B00306KYVQ?psc=1.

Goldstone Lawrence. Drive! Henry Ford, George Selden, and the Race to Invent the Auto Age. Kindle. N. Y.: Ballantine, 2016. https://smile.amazon.com/Drive-Henry-George-Selden-Invent/dp/0553394185.

Snow Richard F. I Invented the Modern Age: The Rise of Henry Ford. Kindle. N. Y.: Scribner, 2013.

Строительство дома мечты: Барби и Mattel

Barbie: History & Facts // In Encyclopaedia Britannica. Дата обращения 28 августа 2020 г. https://www.britannica.com/topic/Barbie.

Bellis Mary. Biography of Ruth Handler, Inventor of Barbie Dolls // ThoughtCo., January 28, 2020. Дата обращения 28 августа 2020 г. https://www.thoughtco.com/history-of-barbie-dolls-1991344.

Gerber Robin. Barbie and Ruth: The Story of the World’s Most Famous Doll and the Woman Who Created Her. N. Y.: Harper, 2010.

Handler Ruth, and Jacqueline Shannon. Dream Doll: The Ruth Handler Story. Stamford, CT: Longmeadow Press, 1994.

Johnson Judy M. The History of Paper Dolls // Original Paper Doll Artists Guild, 1999. Updated December 2005. https://www.opdag.com/history.html.

Rios Patricia Garcia. They Made America // Gamblers. PBS, 2004. https://www.pbs.org/wgbh/theymadeamerica/filmmore/s3_pt.html.

Ruth Mosko Handler: American Businesswoman // In Encyclopaedia Britannica. Дата обращения 28 августа 2020 г. https://www.britannica.com/biography/Ruth-Mosko-Handler.

Ruth Mosko Handler // Jewish Women’s Archive. Дата обращения 29 августа 2020 г. https://jwa.org/encyclopedia/article/handler-ruth-mosko.

Who Made America?: Innovators: Ruth Handler // PBS. Дата обращения 28 августа 2020 г. https://www.pbs.org/wgbh/theymadeamerica/whomade/handler_hi.html.

Winters Claire. Ruth Handler and Her Barbie Refashioned Toy Industry // Investor’s Business Daily, September 23, 2016. https://www.investors.com/news/management/leaders-and-success/ruth-handler-and-her-barbie-refashioned-mattel-and-the-toy-industry/.

Woo Elaine. Barbie Doll Creator Ruth Handler Dies // Washington Post, April 29, 2002. https://www.washingtonpost.com/archive/local/2002/04/29/barbie-doll-creator-ruth-handler-dies/76bfe4ad-d4aa-431f-9c45-16b9b33046fd/.

Штраф за просрочку: Blockbuster против Netflix

Baine Wallace. The Untold Netflix Origin Story of Santa Cruz // Good Times, November 19, 2019. https://goodtimes.sc/cover-stories/netflix-origin-story/.

Castillo Michelle. Reed Hastings’ Story about the Founding of Netflix Has Changed Several Times // CNBC, May 23, 2017. https://www.cnbc.com/2017/05/23/netflix-ceo-reed-hastings-on-how-the-company-was-born.html.

Dash Eric, and Geraldine Fabrikant. Payout Is Set by Blockbuster to Viacom // New York Times, June 19, 2004. https://www.nytimes.com/2004/06/19/business/payout-is-set-by-blockbuster-to-viacom.html.

Dowd Maureen. Reed Hastings Had Us All Staying Home Before We Had To // New York Times, September 4, 2020. https://www.nytimes.com/2020/09/04/style/reed-hastings-netflix-interview.html.

Gallo Carmine. Netflix’s Co-Founder Reveals One Essential Skill Entrepreneurs Must Build to Motivate Teams // Forbes, December 12, 2019. https://www.forbes.com/sites/carminegallo/2019/12/12/netflixs-co-founder-reveals-one-essential-skill-entrepreneurs-must-build-to-motivate-teams/.

Keating Gina. Netflixed: The Epic Battle for America’s Eyeballs. N. Y.: Portfolio/Penguin, 2013.

Levin Sam. Netflix Co-Founder: «Blockbuster Laughed at Us… Now There’s One Left» // Guardian, September 14, 2019. http://www.theguardian.com/media/2019/sep/14/netflix-marc-randolph-founder-blockbuster.

McFadden Christopher. The Fascinating History of Netflix // Interesting Engineering, July 4, 2020. https://interestingengineering.com/the-fascinating-history-of-netflix.

Randolph Marc. That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea. Kindle. N. Y.: Little, Brown, 2019.

Schorn Daniel. The Brain Behind Netflix // CBS News, December 1, 2006. https://www.cbsnews.com/news/the-brain-behind-netflix/.

Sperling Nicole. Long Before «Netflix and Chill»: He Was the Netflix C.E.O // New York Times, September 15, 2019. https://www.nytimes.com/2019/09/15/business/media/netflix-chief-executive-reed-hastings-marc-randolph.html.

Завязка: Gibson против Fender

Port Ian S. The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock’n’ Roll. N. Y.: Scribner, 2019.

Tolinski Brad, and Alan Di Perna. Play It Loud: An Epic History of the Style, Sound, and Revolution of the Electric Guitar. Kindle. N. Y.: Doubleday, 2016.

Свайп вправо: Bumble против Tinder

Alter Charlotte. Whitney Wolfe Wants to Beat Tinder at Its Own Game // Time, May 15, 2015. https://time.com/3851583/bumble-whitney-wolfe/.

Bennett Jessica. With Her Dating App, Women Are in Control // New York Times, March 18, 2017. https://www.nytimes.com/2017/03/18/fashion/bumble-feminist-dating-app-whitney-wolfe.html.

Crook Jordan. Burned // TechCrunch (blog), July 9, 2014. https://social.techcrunch.com/2014/07/09/whitney-wolfe-vs-tinder/.

Ellis-Petersen Hannah. WLTM Bumble – A Dating App Where Women Call the Shots // Guardian, April 12, 2015. https://www.theguardian.com/technology/2015/apr/12/bumble-dating-app-women-call-shots-whitney-wolfe.

Ensor Josie. Tinder Co-Founder Whitney Wolfe: «The Word “Feminist” Seemed to Put Guys Off, but Now I Realise, Who Cares?» // Telegraph, May 23, 2015. https://www.telegraph.co.uk/women/womens-business/11616130/Tinder-co-founder-Whitney-Wolfe-The-word-feminist-seemed-to-put-guys-off-but-now-I-realise-who-cares.html.

FitzSimons Amanda. Whitney Wolfe Helped Women Score Dates. Now She Wants to Get Them Their Dream Job // Elle, December 2017. https://www.elle.com/culture/tech/a13121013/bumble-app-december-2017/.

Gross Elana Lyn. Bumble Launched a New Initiative to Support a Cause Whenever a Woman Makes the First Move // Forbes, May 10, 2019. https://www.forbes.com/sites/elanagross/2019/05/10/bumble-moves-making-impact/.

Hicks Marie. Computer Love: Replicating Social Order through Early Computer Dating Systems // Ada: A Journal of Gender, New Media, and Technology, № 10 (October 31, 2016). https://adanewmedia.org/2016/10/issue10-hicks/.

Hirschfeld Hilary. SMU Senior Whitney Wolfe Launches Second Business, Clothing Line Tender Heart // The Daily Campus (blog), November 3, 2010. https://www.smudailycampus.com/news/smu-senior-whitney-wolfe-launches-second-business-clothing-line-tender-heart.

Kosoff Maya. The 30 Most Important Women Under 30 in Tech // Business Insider, September 16, 2014. https://www.businessinsider.com/30-most-important-women-under-30-in-tech-2014-2014-8.

Langley Edwina. Whitney Wolfe: The Woman Who Took Tinder to Court – and Came Back Fighting // Grazia, August 3, 2016. https://graziadaily.co.uk/life/real-life/whitney-wolfe-tinder-bumble/.

Langmuir Molly. Meet ELLE’s 2016 Women in Tech // Elle, May 13, 2016. https://www.elle.com/culture/tech/a35725/women-in-tech-2016/.

Lunden Ingrid. Andrey Andreev Sells Stake in Bumble Owner to Blackstone, Whitney Wolfe Herd Now CEO of $3B Dating Apps Business // TechCrunch (blog), November 8, 2019. https://social.techcrunch.com/2019/11/08/badoos-andrey-andreev-sells-his-stake-in-bumble-to-blackstone-valuing-the-dating-app-at-3b/.

Macon Alexandra. Bumble Founder Whitney Wolfe’s Whirlwind Wedding Was a True Celebration of Southern Italy // Vogue, October 5, 2017. https://www.vogue.com/article/bumble-founder-whitney-wolfe-michael-herd-positano-wedding.

Maheshwari Sapna, and Michelle Broder Van Dyke. Former Executive Suing Tinder for Sexual Harassment Drops Her Case // BuzzFeed News, July 1, 2014. https://www.buzzfeednews.com/article/sapna/tinder-sued-for-sexual-harassment.

O’Connor Clare. Billion-Dollar Bumble: How Whitney Wolfe Herd Built America’s Fastest-Growing Dating App // Forbes, December 12, 2017. https://www.forbes.com/sites/clareoconnor/2017/11/14/billion-dollar-bumble-how-whitney-wolfe-herd-built-americas-fastest-growing-dating-app/.

Perez Sarah. Bumble Is Taking Match Group to Court, Says It’s Pursuing an IPO // TechCrunch (blog), September 24, 2018. https://social.techcrunch.com/2018/09/24/bumble-serves-countersuit-to-match-group-says-its-ursuing-an-ipo/.

Raz Guy. Bumble: Whitney Wolfe. How I Built This with Guy Raz // How I Built This with Guy Raz, October 16, 2017. Дата обращения 6 мая 2020 г. https://www.npr.org/2017/11/29/557437086/bumble-whitney-wolfe.

Sarkeesian Anita. Whitney Wolfe Herd: The World’s 100 Most Influential People // Time, 2018. https://time.com/collection/most-influential-people-2018/5217594/whitney-wolfe-herd/.

Shah Vikas S. A Conversation with Bumble Founder & CEO, Whitney Wolfe Herd // Thought Economics, July 2, 2019. https://thoughteconomics.com/whitney-wolfe-herd/.

Slater Dan. The Social Network: The Prequel // GQ, January 28, 2011. https://www.gq.com/story/social-network-prequel-online-dating.

Tait Amelia. Swipe Right for Equality: How Bumble Is Taking On Sexism // Wired UK, August 30, 2017. https://www.wired.co.uk/article/bumble-whitney-wolfe-sexism-tinder-app.

Tepper Fitz. Bumble Launches BFF, a Feature to Find New Friends // Tech-Crunch (blog), March 4, 2016. https://social.techcrunch.com/2016/03/04/bumble-launches-bff-a-feature-to-find-new-friends/.

Valby Karen. Bumble’s CEO Takes Aim at LinkedIn // Fast Company, August 28, 2017. https://www.fastcompany.com/40456526/bumbles-ceo-takes-aim-at-linkedin.

Witt Emily. Love Me Tinder // GQ, February 11, 2014. https://www.gq.com/story/tinder-online-dating-sex-app.

Yang Melissah. Sean Rad Is Out as Tinder CEO // Los Angeles Business Journal, November 4, 2014. https://labusinessjournal.com/news/2014/nov/04/sean-rad-out-tinder-ceo/.

–. Tinder Co-Founder Resigns, but CEO to Stay On // Los Angeles Business Journal, September 9, 2014. https://labusinessjournal.com/news/2014/sep/09/tinder-co-founder-resigns-ceo-stay/.

Электронный мозг: IBM против UNIVAC

Alfred Randy. Nov. 4, 1952: Univac Gets Election Right, but CBS Balks // Wired, November 4, 2008. https://www.wired.com/2010/11/1104cbs-tv-univac-election/.

Engineering and Technology History Wiki. UNIVAC and the 1952 Presidential Election – Engineering and Technology History Wiki. November 2012. https://ethw.org/UNIVAC_and_the_1952_Presidential_Election.

Henn Steve. The Night a Computer Predicted the Next President // All Tech Considered, NPR.org October 31, 2012. Дата обращения 25 февраля 2020 г. https://www.npr.org/sections/alltechconsidered/2012/10/31/163951263/the-night-a-computer-predicted-the-next-president.

The Night a UNIVAC Computer Predicted The Next President: NOV. 4 1952 // N. Y.: CBS News, 1952. https://www.youtube.com/watch?v=nHov1Atrjzk.

Pelkey James. The Entrance of IBM-1952 // History of Computer Communications, 2007. http://www.historyofcomputercommunications.info/supporting-documents/a.3-the-entrance-of-ibm-1952.html.

Rios Patricia Garcia. They Made America // Gamblers. PBS, 2004. https://www.pbs.org/wgbh/theymadeamerica/filmmore/s3_pt.html.

Satell Greg. Take a Long Look at IBM and You’ll Understand the Importance of Focus // Forbes, January 10, 2016. https://www.forbes.com/sites/gregsatell/2016/01/10/take-a-long-look-at-ibm-and-youll-understand-the-importance-of-focus/.

Watson Thomas J., Jr. The Greatest Capitalist in History // Fortune, August 31, 1987. https://archive.fortune.com/magazines/fortune/fortune_archive/1987/08/31/69488/index.htm.

Watson Thomas J., Jr., and Peter Petre. Father, Son & Co.: My Life at IBM and Beyond. Kindle. N. Y.: Bantam Books, 2000.

Запутанная паутина: Сборка мозаики и Netscape против Microsoft

Berners-Lee Tim. A Brief History of the Web. Дата обращения 2 марта 2020 г. https://www.w3.org/DesignIssues/TimBook-old/History.html.

–. The WorldWideWeb Browser. Дата обращения 1 марта 2020 г. https://www.w3.org/People/Berners-Lee/WorldWideWeb.html.

Bort Julie. Marc Andreessen Gets All the Credit for Inventing the Browser but This Is the Guy Who Did «All the Hard Programming» // Business Insider, May 13, 2014. https://www.businessinsider.in/marc-andreessen-gets-all-the-credit-for-inventing-the-browser-but-this-is-the-guy-who-did-all-the-hard-programming/articleshow/35044058.cms.

Campbell W. Joseph. Microsoft Warns Netscape in Prelude to the «Browser War» of 1995–98 // The 1995 Blog (blog), June 20, 2015. https://1995blog.com/2015/06/20/microsoft-warns-netscape-in-prelude-to-the-browser-war-of-1995-98/.

–. The «Netscape Moment», 20 Years On // The 1995 Blog (blog), August 2, 2015. https://1995blog.com/2015/08/02/the-netscape-moment-20-years-on/.

Crockford on JavaScript. Vol. 1: The Early Years, 2011. September 10, 2011. https://www.youtube.com/watch?v=JxAXlJEmNMg.

Gates Bill. The Internet Tidal Wave // Wired, May 26, 1995. https://www.wired.com/2010/05/0526bill-gates-internet-memo/.

History-Computer. Mosaic Browser – History of the NCSA Mosaic Internet Web Browser. Дата обращения 3 марта 2020 г. https://history-computer.com/Internet/Conquering/Mosaic.html.

Kleinrock Leonard. Opinion: 50 Years Ago, I Helped Invent the Internet. How Did It Go So Wrong? // Los Angeles Times, October 29, 2019. https://www.latimes.com/opinion/story/2019-10-29/internet-50th-anniversary-ucla-kleinrock.

Lacy Sarah. Risky Business – Interview with Marc Andreessen // Startups.com, October 28, 2018. https://www.startups.com/library/expert-advice/marc-andreessen.

Lashinsky Adam. Remembering Netscape: The Birth of the Web // Fortune, July 25, 2005. https://money.cnn.com/magazines/fortune/fortune_archive/2005/07/25/8266639/.

Lee Timothy B. The Internet, Explained // Vox, June 16, 2014. https://www.vox.com/2014/6/16/18076282/the-internet.

Markoff John. A Free and Simple Computer Link // New York Times, December 8, 1993. https://www.nytimes.com/1993/12/08/business/business-technology-a-free-and-simple-computer-link.html.

McCullough Brian. How the Internet Happened: From Netscape to the iPhone. Kindle. N. Y.: Liveright, 2018.

Weber Marc. Happy 25th Birthday to the World Wide Web! // Computer History Museum, March 11, 2014. https://computerhistory.org/blog/happy-25th-birthday-to-the-world-wide-web/.

Wilson Brian. Browser History: Mosaic // Index DOT Html/Css, 2005 1996. http://www.blooberry.com/indexdot/history/mosaic.htm.

Zuckerman Laurence. With Internet Cachet, Not Profit, a New Stock Is Wall St.’s Darling // New York Times, August 10, 1995. https://www.nytimes.com/1995/08/10/us/with-internet-cachet-not-profit-a-new-stock-is-wall-st-s-darling.html.

Секретный соус: Рэй Крок против McDonald’s

Herman Mario L. A Brief History of Franchising // Mario L. Herman, The Franchisee’s Lawyer. Дата обращения 26 марта 2020 г. https://www.franchise-law.com/franchise-law-overview/a-brief-history-of-franchising.shtml.

Kroc Ray. Grinding It Out: The Making of McDonald’s. Kindle. Chicago: St. Martin’s Griffin, 2016.

Libava Joel. The History of Franchising as We Know It // Bplans Blog, December 17, 2013. https://articles.bplans.com/the-history-of-franchising-as-we-know-it/.

Maister David. Strategy Means Saying «No». DavidMaister.com, 2006. https://davidmaister.com/articles/strategy-means-saying-no/.

Pipes Kerry. History of Franchising: Franchising in the 1800’s // Franchising.com. Дата обращения 14 сентября 2020 г. https://www.franchising.com/franchiseguide/the_history_of_franchising_part_one.html.

–. History of Franchising: Franchising in the Modern Age // Franchising.com. Дата обращения 26 марта 2020 г. https://www.franchising.com/guides/history_of_franchising_part_two.html.

Seid Michael. The History of Franchising // The Balance Small Business, June 25, 2019. https://www.thebalancesmb.com/the-history-of-franchising-1350455.

Shane Scott A. From Ice Cream to the Internet: Using Franchising to Drive the Growth and Profits of Your Company. Upper Saddle River, NJ: Pearson/Prentice Hall, 2005. https://www.informit.com/articles/article.aspx?p=360649&seqNum=2.

Позиция в кармане: iPhone против BlackBerry

Appolonia Alexandra. How BlackBerry Went from Controlling the Smartphone Market to a Phone of the Past // Business Insider, November 21, 2019. https://www.businessinsider.com/blackberry-smartphone-rise-fall-mobile-failure-innovate-2019-11.

Avery Simon. Two Universes: Apple vs. RIM // Globe and Mail, August 19, 2009. https://www.theglobeandmail.com/technology/globe-on-technology/two-universes-apple-vs-rim/article788996/.

Bond Allison. «Why Do Doctors Still Use Pagers?» // Slate, February 12, 2016. https://slate.com/technology/2016/02/why-do-doctors-still-use-pagers.html.

Breen Christopher. Remembering Macworld Expo: Why We Went to the Greatest Trade Show on Earth // Macworld, October 14, 2014. https://www.macworld.com/article/2833713/remembering-macworld-expo.html.

Dalrymple Jim. Apple vs. RIM: Who Sells More Smartphones? // The Loop, April 25, 2011. https://www.loopinsight.com/2011/04/25/apple-vs-rim-who-sells-more-smartphones/.

Haslam Karen. iPhone vs. BlackBerry: Is Apple’s Battle with RIM Won? // Channel Daily News (blog), April 2, 2012. https://channeldailynews.com/news/iphone-vs-blackberry-is-apples-battle-with-rim-won/13001.

Isaacson Walter. Steve Jobs. Kindle. N. Y.: Simon & Schuster, 2011.

Jobs Steve. Steve Jobs iPhone 2007 Presentation, 2007 // Singju Post, July 4, 2014 https://singjupost.com/steve-jobs-iphone-2007-presentation-full-transcript/.

Levy Carmi. RIM vs. Apple: Now It’s Personal // Toronto Star, October 22, 2010. https://www.thestar.com/business/2010/10/22/rim_vs_apple_now_its_personal.html.

Looper Christian de. This Was BlackBerry’s Reaction When the First iPhone Came Out // Tech Times, May 26, 2015. https://www.techtimes.com/articles/55370/20150526/reaction-blackberry-when-first-iphone-came-out.htm.

Marlow Iain. In Motion: Jim Balsillie’s Life after RIM // Globe and Mail, February 14, 2013. https://www.theglobeandmail.com/globe-investor/in-motion-jim-balsillies-life-after-rim/article8709333/.

McNish Jacquie, and Sean Silcoff. Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry. Kindle. N. Y.: Flatiron Books, 2015.

Megna Michelle. RIM CEO: «We’re Not Taking Our Foot off the Gas» // InternetNews.com, June 19, 2009. http://www.internetnews.com/mobility/article.php/3826041.

–. RIM vs. Apple: Can RIM Stay Strong? // Datamation, October 26, 2009. https://www.datamation.com/mowi/article.php/3845461/RIM-vs-Apple-Can-RIM-Stay-Strong.htm.

Olson Parmy. BlackBerry’s Famous Last Words at 2007 iPhone Launch: «We’ll Be Fine». // Forbes, May 26, 2015. https://www.forbes.com/sites/parmyolson/2015/05/26/blackberry-iphone-book/.

Pogue David. No Keyboard? And You Call This a BlackBerry? // New York Times, November 26, 2008. https://www.nytimes.com/2008/11/27/technology/personaltech/27pogue.html.

Schonfeld Erick. Apple vs. RIM: Study Shows iPhone More Reliable than Blackberry // Seeking Alpha, November 7, 2008. https://seekingalpha.com/article/104779-apple-vs-rim-study-shows-iphone-more-reliable-than-blackberry.

Segan Sascha. The Evolution of the BlackBerry, from 957 to Z10 // PCMag.com, January 28, 2013. https://www.pcmag.com/news/the-evolution-of-the-blackberry-from-957-to-z10.

Silver Curtis. Great Geek Debates: iPhone vs. Blackberry // Wired, August 11, 2009. https://www.wired.com/2009/08/great-geek-debates-iphone-vs-blackberry/.

Woyke Elizabeth. A Brief History of the BlackBerry // Forbes, August 17, 2009. https://www.forbes.com/2009/08/17/rim-apple-sweeny-intelligent-technology-blackberry.html.

Победный напиток: Biocon

Agnihotri Aastha. Behind This Successful Woman Is a Man – Kiran Mazumdar-Shaw Reveals How Her Husband Helped Grow Biocon // CNBC TV18, December 26, 2019. https://www.cnbctv18.com/entrepreneurship/behind-this-successful-woman-is-a-man-kiran-mazumdar-shaw-reveals-how-her-husband-helped-grow-biocon-3835671.htm.

Armstrong Lance. Kiran Mazumdar-Shaw // Time, April 29, 2010. http://content.time.com/time/specials/packages/article/0,28804,1984685_1984949_1985233,00.html.

Hashmi Sameer. «They Were Not Comfortable about Hiring a Woman» // BBC News, September 24, 2018. https://www.bbc.com/news/business-45547352.

Mazumdar-Shaw Kiran. Delivering Affordable Innovation through Scientific Excellence // Kiran Mazumdar Shaw: My Thoughts and Expressions (blog), April 19, 2017. https://kiranmazumdarshaw.blogspot.com/2017/04/delivering-affordable-innovation.html.

–. From Brewing to Biologics: Kiran Mazumdar-Shaw in Conversation with Catherine Jewell, Communications Division, WIPO // Kiran Mazumdar-Shaw (blog), May 8, 2018. https://kiranshaw.blog/2018/05/08/from-brewing-to-biologics-kiran-mazumdar-shaw-in-conversation-with-catherine-jewell-communications-division-wipo/.

–. The Giving Pledge Letter by Kiran Mazumdar-Shaw Displayed at the Smithsonian National Museum of American History // Kiran Mazumdar-Shaw (blog), December 23, 2019. https://kiranshaw.blog/2019/12/23/the-giving-pledge-letter-by-kiran-mazumdar-shaw-displayed-at-the-smithsonian-national-museum-of-american-history/.

–. India Can Deliver Affordable Innovation to the World: Kiran // Economic Times, January 2, 2009. https://economictimes.indiatimes.com/india-can-deliver-affordable-innovation-to-the-world-kiran-mazumdar-shaw/articleshow/3924777.cms.

–. Leveraging Affordable Innovation to Tackle India’s Healthcare Challenge // IIMB Management Review 30, № 1 (March 1, 2018): 37–50. https://doi.org/10.1016/j.iimb.2017.11.003.

Morrow Thomas, and Linda Hull Felcone. Defining the Difference: What Makes Biologics Unique // Biotechnology Healthcare 1, № 4 (September 2004): 24–29.

Singh Seema. Mythbreaker: Kiran Mazumdar-Shaw and the Story of Indian Biotech. Kindle. Collins Business India, 2016.

Weidmann Bhavana. Healthcare Innovation: An Interview with Dr. Kiran Mazumdar-Shaw // Scitable by Nature Education, January 4, 2014. https://www.nature.com/scitable/blog/the-success-code/healthcare_innovation_an_interview_with/.

What Are «Biologics»? Questions and Answers // FDA, February 6, 2018. https://www.fda.gov/about-fda/center-biologics-evaluation-and-research-cber/what-are-biologics-questions-and-answers.

Господство в воздухе: Beech Aircraft против встречного ветра

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Невыносимая легкость: Anheuser-Busch против Miller

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Быстрая мода: H&M против Zara

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Hanbury Mary. Karl Lagerfeld Once Worked with H&M to Make Fashion More Approachable, but He Said He Was Ultimately Let Down by the Giant Retailer // Business Insider, February 19, 2019. https://www.businessinsider.com/karl-lagerfeld-hm-collaboration-letdown-2019-2.

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Как разбудить великана: Мэри Барра и General Motors

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