Текст книги "Искусство войны в бизнесе. Секреты побед и причины поражений величайших компаний в свете стратегий гения военной мысли Сунь-цзы"

Bunkley Nick, and Bill Vlasic. G.M. Names New Leader for Global Development // New York Times, January 20, 2011. https://www.nytimes.com/2011/01/21/business/21auto.html.

Burden Melissa. GM CEO Barra Joins Stanford University Board // Detroit News, July 15, 2015. https://www.detroitnews.com/story/business/autos/general-motors/2015/07/15/gm-ceo-barra-joins-stanford-university-board/30181281/.

Colby Laura. Road to Power: How GM’s Mary Barra Shattered the Glass Ceiling. Kindle. Hoboken, NJ: Wiley, 2015. Дата обращения 11 апреля 2020 г.

Colvin Geoff. How CEO Mary Barra Is Using the Ignition-Switch Scandal to Change GM’s Culture // Fortune, September 18, 2015. https://fortune.com/2015/09/18/mary-barra-gm-culture/.

Editorial Board. GM Reverses Openness Pledge: Our View // USA Today, July 23, 2014. https://www.usatoday.com/story/opinion/2014/07/23/gm-ignition-senate-mary-barra-editorials-debates/13068081/.

Feloni Richard. GM CEO Mary Barra Said the Recall Crisis of 2014 Forever Changed Her Leadership Style // Business Insider, November 14, 2018. https://www.businessinsider.com/gm-mary-barra-recall-crisis-leadership-style-2018-11.

Ferris Robert. GM to Halt Production at Several Plants, Cut More than 14,000 Jobs // CNBC, November 26, 2018. https://www.cnbc.com/2018/11/26/gm-unallocating-several-plants-in-2019-to-take-3-billion-to-3point8-billion-charge-in-future-quarters.html.

General Motors. Mary T. Barra // https://www.gm.com/content/public/us/en/gm/home/our-company/leadership/mary-t-barra.html.

Kervinen Elina, and Aleksi Teivainen. New CEO of Automotive Icon Is ofFinnish Descent // Helsinki Times, December 13, 2013. https://www.helsinkitimes.fi/business/8707-new-ceo-of-automotive-icon-is-of-finnish-descent.html.

New York Times editors. Mary Barra, G.M.’s New Chief, Speaking Her Mind // New York Times, December 10, 2013. https://www.nytimes.com/2013/12/11/business/mary-barra-gms-new-chief-speaking-her-mind.html.

Rebuilding a Giant: Mary Barra, CEO, General Motors // New Corner, June 5, 2015. http://www.new-corner.com/rebuilding-a-giant-mary-barra-ceo-general-motors/.

Rosen Bob. Leadership Journeys – Mary Barra // IEDP Developing Leaders, January 1, 2014. https://www.iedp.com/articles/leadership-journeys-mary-barra/.

Ross Christopher. A Day in the Life of GM CEO Mary Barra // Wall Street Journal Magazine, April 25, 2016. https://www.wsj.com/articles/a-day-in-the-life-of-gm-ceo-mary-barra-1461601044.

Ruiz Rebecca R., and Danielle Ivory. Documents Show General Motors Kept Silent on Fatal Crashes // New York Times, July 15, 2014. https://www.nytimes.com/2014/07/16/business/documents-show-general-motors-kept-silent-on-fatal-crashes.html.

Trop Jaclyn. Changing of the Guard in a Traditionally Male Industry // New York Times, December 10, 2013. https://www.nytimes.com/2013/12/11/business/changing-of-the-guard-in-a-traditionally-male-industry.html.

Vlasic Bill. G.M. Acquires Strobe, Start-Up Focused on Driverless Technology // New York Times, October 9, 2017. https://www.nytimes.com/2017/10/09/business/general-motors-driverless.html.

–. New G.M. Chief Is Company Woman, Born to It // New York Times, December 10, 2013. https://www.nytimes.com/2013/12/11/business/gm-names-first-female-chief-executive.html.

Новые наушники короля: Beats by Dre против Monster Cable

Barrett Paul. Beatrayed by Dre? // Bloomberg Businessweek, June 22, 2015. https://www.bloomberg.com/news/features/2015-06-22/beatrayed-by-dre-.

Biddle Sam. Beat by Dre: The Exclusive Inside Story of How Monster Lost the World // Gizmodo (blog), February 7, 2013. https://gizmodo.com/beat-by-dre-the-exclusive-inside-story-of-how-monster-5981823.

D’Onfro Jillian. Here’s an Interview with the CEO Who Missed Out on the $3.2 Billion Apple-Beats Deal // Business Insider, May 11, 2014. https://www.businessinsider.com/monster-misses-in-apple-beats-acquisition-2014-5.

Eglash Joanne. Head Monster Is Mad About Music // Cal Poly, 2005.

Evangelista Benny. «Head Monster’s» Winning Ways / Engineer Spins High-End Cable Wire Idea into Industry-Leading Company // San Francisco Chronicle, November 8, 2004. https://www.sfgate.com/bayarea/article/Head-Monster-s-winning-ways-Engineer-spins-2637224.php.

Farquhar Peter. How Kevin Lee Got On with Winning Life after Leaving Beats before It Was Sold to Apple for $3.3 Billion // Business Insider Australia, July 1, 2015. https://www.businessinsider.com.au/how-kevin-lee-got-on-with-winning-life-after-leaving-beats-before-it-was-sold-to-apple-for-3-3-billion-2015-7.

Guttenberg Steve. Monster Cable // Sound & Vision, July 3, 2012. https://www.soundandvision.com/content/monster-cable.

Hirahara Naomi. Distinguished Asian American Business Leaders. Westport, CT: Greenwood, 2003.

Kessler Michelle. Is Monster Cable Worth It? // USA Today, January 16, 2005. https://usatoday30.usatoday.com/money/industries/technology/2005-01-16-monster-sidebar_x.htm.

–. Monster Move Puts Name on Marquee // USA Today, January 16, 2005. http://usatoday30.usatoday.com/money/industries/technology/2005–01–16-monster-usat_x.htm.

Monster CEO: Beats ‘Duped’ Me // USA Today, January 7, 2015. Дата обращения 1 мая 2020 г. https://www.youtube.com/watch?v=b_h_S3uf4Yw.

Russell Melia. A Monster Fall: How the Company behind Beats Lost Its Way // San Francisco Chronicle, October 5, 2018. https://www.sfchronicle.com/business/article/A-Monster-fall-How-the-company-behind-Beats-lost-13283411.php.

Stevens Cindy Loffler. Monster’s Noel Lee – Down to the Cable // It Is Innovation, November 1, 2010. https://web.archive.org/web/20130928151817/http://www.ce.org/i3/VisionArchiveList/VisionArchive/2010/November/Monster%E2%80%99s-Noel-Lee%E2%80%94Down-to-the-Cable.aspx.

Wilkinson Scott. Monster Founder Noel Lee Gets Geeky About Cables // Secrets of Home Theater and High Fidelity, October 12, 2012. https://web.archive.org/web/20130403064901/http://www.hometheaterhifi.com/video-coverage/video-coverage/onster-founder-noel-lee-gets-geeky-about-cables.html.

Полеты сквозь лазейку: Southwest Airlines против всех

Economy Peter. 17 Powerfully Inspiring Quotes from Southwest AirlinesFounder Herb Kelleher // Inc.com, January 4, 2019. https://www.inc.com/peter-economy/17-powerfully-inspiring-quotes-from-southwest-airlines-founder-herb-kelleher.html.

–. Southwest Airlines Bans Peanuts (but Your Trained Service Miniature Horse Is OK) // Inc.com, August 24, 2018. https://www.inc.com/peter-economy/southwest-airlines-bans-peanuts-but-your-trained-service-miniature-horse-is-ok.html.

Freiberg Kevin, and Jackie Freiberg. Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success. N. Y.: Broadway Books, 1998.

Guinto Joseph. Southwest Airlines’ CEO Gary C. Kelly Sets the Carrier’s New Course // D Magazine, December 2007. Дата обращения 21 мая 2020 г. https://www.dmagazine.com/publications/d-ceo/2007/december/southwest-airlines-ceo-gary-c-kelly-sets-the-carriers-new-course/.

–. Southwest Airlines Co-Founder Rollin King Dies, Also Has Many Regrets // D Magazine, June 27, 2014. https://www.dmagazine.com/frontburner/2014/06/southwest-airlines-co-founder-rollin-king-dies-also-has-many-regrets/.

Labich Kenneth. Is Herb Kelleher America’s Best CEO? // Fortune, May 2, 1994. https://money.cnn.com/magazines/fortune/fortune_archive/1994/05/02/79246/index.htm.

Maxon Terry. Southwest Airlines Co-Founder Rollin King Passes Away // Dallas Morning News, June 27, 2014. https://www.dallasnews.com/business/airlines/2014/06/27/southwest-airlines-co-founder-rollin-king-passes-away/.

McLeod Lisa Earle. How P&G, Southwest, and Google Learned to Sell with Noble Purpose // Fast Company, November 29, 2012. https://www.fastcompany.com/3003452/how-pg-southwest-and-google-learned-sell-noble-purpose.

Moskowitz P. E. Original Disruptor Southwest Airlines Survives on Ruthless Business Savvy // Skift, September 5, 2018. https://skift.com/2018/09/05/original-disruptor-southwest-airlines-survives-on-ruthless-business-savvy/.

Rifkin Glenn. Herb Kelleher, Whose Southwest Airlines Reshaped the Industry, Dies at 87 // New York Times, January 3, 2019. https://www.nytimes.com/2019/01/03/obituaries/herb-kelleher-whose-southwest-airlines-reshaped-the-industry-dies-at-87.html.

Voices of San Antonio: Herb Kelleher // 2018. https://www.youtube.com/watch?v=7b9BBa_X5aI&t=8m19s.

Wang Christine. The Effect of a Low Cost Carrier in the Airline Industry // Thesis, Northwestern University, June 6, 2005. https://mmss.wcas.northwestern.edu/thesis/articles/get/548/Wang2005.pdf.

Welles Edward O. Captain Marvel: How Southwest’s Herb Kelleher Keeps Loyalty Sky High // Inc.com, January 1, 1992. https://www.inc.com/magazine/19920101/3870.html.

Шопинг на всю катушку: Каталог Лилиан Вернон

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Povich Lynn. Lillian Vernon, Creator of a Bustling Catalog Business, Dies at 88 // New York Times, December 14, 2015. https://www.nytimes.com/2015/12/15/business/lillian-vernon-creator-of-a-bustling-catalog-business-dies-at-88.html.

Vernon Lillian. Branding: The Power of Personality // Kauffman Entrepreneurs, October 8, 2001. https://www.entrepreneurship.org/articles/2001/10/branding-the-power-of-personality.

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Все выше в небо: Крайслер-билдинг против Уолл-стрит, 40

Bascomb Neal. Higher: A Historic Race to the Sky and the Making of a City. Kindle. N. Y.: Broadway Books, 2003.

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Cuozzo Steve. Inside the Chrysler Building’s Storied Past – and Uncertain Future // New York Post, March 8, 2019. https://nypost.com/2019/03/07/inside-the-chrysler-buildings-storied-past-and-uncertain-future/.

Maher James. The Chrysler Building History and Photography // James Maher Photography (blog), March 4, 2016. https://www.jamesmaherphotography.com/new-york-historical-articles/chrysler-building/.

Spellen Suzanne. Walkabout: William H. Reynolds // Brownstoner (blog), April 29, 2010. https://www.brownstoner.com/brooklyn-life/walkabout-trump/.

Глаз смотрящего: Элена Рубинштейн

Bennett James. Helena Rubinstein // Cosmetics and Skin. Дата обращения 28 июля 2020 г. https://cosmeticsandskin.com/companies/helena-rubinstein.php.

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Kenny Brian. How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand // Cold Call, March 14, 2019. Дата обращения 25 июля 2020 г. http://hbswk.hbs.edu/item/how-helena-rubinstein-used-tall-tales-to-turn-cosmetics-into-a-luxury-brand.

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Изюминка раздора: Sun-Maid против «изюмной мафии»

Bromwich Jonah Engel. The Raisin Situation // New York Times, April 27, 2019. https://www.nytimes.com/2019/04/27/style/sun-maid-raisin-industry.html.

Woeste Victoria Saker. How Growing Raisins Became Highly Dangerous Work // Washington Post, May 17, 2019. https://www.washingtonpost.com/outlook/2019/05/17/how-growing-raisins-became-highly-dangerous-work/.

Ковка истинных приверженцев: Patagonia

Balch Oliver. Patagonia Founder Yvon Chouinard: «Denying Climate Change Is Evil» // Guardian, May 10, 2019. https://www.theguardian.com/world/2019/may/10/yvon-chouinard-patagonia-founder-denying-climate-change-is-evil.

Chouinard Yvon. Let My People Go Surfing: The Education of a Reluctant Businessman. Kindle. N. Y.: Penguin Books, 2016.

–. A Letter from Our Founder, Yvon Chouinard // 1 % for the Planet, April 22, 2020. https://www.onepercentfortheplanet.org/stories/a-letter-from-yvon-chouinard.

Sierra Club. Sierra Club Announces 2018 Award Winners // October 1, 2018. https://www.sierraclub.org/press-releases/2018/10/sierra-club-announces-2018-award-winners.

Реклама с доставкой на дом: Брауни Уайз против Tupperware

Brownie Wise // PBS American Experience. Дата обращения 6 июля 2020 г. https://www.pbs.org/wgbh/americanexperience/features/tupperware-wise/.

Doll Jen. How a Single Mom Created a Plastic Food-Storage Empire //

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Kealing Bob. Life of the Party: The Remarkable Story of How Brownie Wise Built, and Lost, a Tupperware Party Empire. Kindle. N. Y.: Crown Archetype, 2016.

–. Tupperware Unsealed: The Inside Story of Brownie Wise, Earl Tupper,and the Home Party Pioneers. Gainesville: University Press of Florida, 2008.

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Women Wishes, and Wonder // PBS American Experience. Дата обращения 6 июля 2020 г. https://www.pbs.org/wgbh/americanexperience/features/tupperware-wishes/.

Завоевание сердец, умов и желудков: Кукурузные хлопья Kellogg’s

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A Historical Overview // Kellogg’s. Дата обращения 19 июля 2020 г. http://www.kellogghistory.com/history.html.

Markel Howard. The Kelloggs: The Battling Brothers of Battle Creek. Kindle. N. Y.: Pantheon Books, 2017.

–. The Secret Ingredient in Kellogg’s Corn Flakes Is Seventh-Day Adventism //

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Pruitt Sarah. How an Accidental Invention Changed What Americans Eat for Breakfast // History, August 2, 2019. https://www.history.com/news/cereal-breakfast-origins-kellogg.

W. K. Kellogg Is Honored; Senator Davis Praises Battle Creek Manufacturer on Anniversary // New York Times, April 28, 1931.

Беги изо всех сил: Adidas

Adi & Käthe Dassler Memorial Foundation. Chronicle and Biography of Adi Dassler & Käthe Dassler. Дата обращения 16 июня 2020 г. https://www.adidassler.org/en/life-and-work/chronicle.

Bracken Haley. Was Jesse Owens Snubbed by Adolf Hitler at the Berlin Olympics? // Encyclopaedia Britannica. Дата обращения 15 июня 2020 г. https://www.britannica.com/story/was-jesse-owens-snubbed-by-adolf-hitler-at-the-berlin-olympics.

Inside Athletics Shop. History of Athletics Spikes. Дата обращения 14 июня 2020 г. https://spikes.insideathletics.com.au/history-of-athletics-spikes/.

Mental Itch. The History of Running Shoes. Дата обращения 17 июня 2020 г. https://mentalitch.com/the-history-of-running-shoes/.

Smit Barbara. Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sports.N. Y.: Ecco, 2008.

Реклама без остановки: Ригли против рецессии

Bales Jack. Wrigley Jr. & Veeck Sr // WrigleyIvy.com (blog), March 23, 2013. http://wrigleyivy.com/wrigley-jr-veeck-sr/.

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The Chewing Gum Trust // New York Times, May 1, 1889.

Clayman Andrew. Wm. Wrigley Jr. Company, Est. 1891 // Made in Chicago Museum. Дата обращения 10 июня 2020 г. https://www.madeinchicagomuseum.com/single-post/wrigley/.

Mannering Mitchell. The Sign of the Spear: The Story of William Wrigley, Who Made Spearmint Gum Famous // National Magazine, 1912.

Mathews Jennifer P. Chicle: The Chewing Gum of the Americas, from the Ancient Maya to William Wrigley. Tucson: University of Arizona Press, 2009.

McKinney Megan. The Wrigleys of Wrigley City // Classic Chicago Magazine, August 27, 2017. https://www.classicchicagomagazine.com/the-wrigleys-of-wrigley-city/.

Nix Elizabeth. Chew on This: The History of Gum // History, February 13, 2015. https://www.history.com/news/chew-on-this-the-history-of-gum.

William Wrigley Dies at Age of 70 // New York Times. January 27, 1932. https://nyti.ms/2ZCmCMQ.

Переход на следующий уровень: Nintendo покоряет Америку

Alt Matt. The Designer of the NES Dishes the Dirt on Nintendo’s Early Days // Kotaku (blog), July 7, 2020. Дата обращения 22 августа 2020 г. https://kotaku.com/the-designer-of-the-nes-dishes-the-dirt-on-nintendos-ea-1844296906.

Ashcraft Brian. «Nintendo» Probably Doesn’t Mean What You Think It Does // Kotaku (blog), August 3, 2017. https://kotaku.com/nintendo-probably-doesnt-mean-what-you-think-it-does-5649625.

–. The Nintendo They’ve Tried to Forget: Gambling, Gangsters, and Love Hotels // Kotaku (blog), March 22, 2011. https://kotaku.com/the-nintendo-theyve-tried-to-forget-gambling-gangster-5784314.

Cifaldi Frank. In Their Words: Remembering the Launch of the Nintendo Entertainment System // IGN (blog), October 19, 2015. https://www.ign.com/articles/2015/10/19/in-their-words-remembering-the-launch-of-the-nintendo-entertainment-system.

–. Sad But True: We Can’t Prove When Super Mario Bros. Came Out // Gamasutra (blog), March 28, 2012. https://www.gamasutra.com/view/feature/167392/sad_but_true_we_cant_prove_when_.php.

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Park Gene. Mario Makers Reflect on 35 Years and the Evolution of Gaming’s Most Iconic Jump // Washington Post, September 14, 2020. https://www.washingtonpost.com/video-games/2020/09/14/mario-nintendo-creators-miyamoto-koizumi-tezuka-motokura/.

Picard Martin. The Foundation of Geemu: A Brief History of Early Japanese Video Games // Game Studies 13, № 2 (December 2013). http://gamestudies.org/1302/articles/picard.

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Об авторе

Дэвид Браун ведет подкасты Business Wars и Business Wars Daily. В прошлом он также был ведущим Marketplace, завоевавшей премию Пибоди радиопрограммы о бизнесе. Браун работает радиожурналистом более трех десятилетий и получил многочисленные награды за свои репортажи и комментарии по вопросам бизнеса, политики и международных событий. Браун был удостоен степени доктора журналистики в Техасском университете в Остине и степени доктора юриспруденции на юридическом факультете Университета Ли. Участвует в программах All Things Considered и Morning Edition радиостанции NPR, а также в программе Power Lunch телеканала CNBC. Живет в Остине, штат Техас, с женой и двумя детьми.